We used influencer partnerships to create awareness of the Radiance brand in New Zealand, with particular focus on the kids’ products. 

We partnered with Mummy influencers to e ducate audiences on why Radiance is different, position Radiance as the best option to keep kids fighting fit and at the top of their game and inspire the New Zealand audience to find out more and consider trying the products.

All content then led back to Radiance landing pages with more information on the products, allowing people to enter the Radiance marketing funnel and find out more.

RESULTS:

• 7x influencers, 7x Instagram posts, 23x story frames.

• 140,756 total reach and 182,247 total impressions.

• 4,838 visits to the Radiance platforms (website & IG profile).

• 6,217 post engagements, 249 of which were saves/shares, 481 of which were visits to the Radiance website, 1,965 were Radiance profile views and 1,818 were promotion clicks.

• 654 actions taken from stories, 176 of which were Radiance sticker taps, 182 were Radiance profile views and 216 were Radiance website clicks.

• 5.71% post engagement rate (industry standard is between 1-2%).