Education provider, Yoobee College of Creative Innovation, got in touch with us to see if we could come up with a creative way to make people aware of their online course offering. They were particularly interested in promoting their Certificate of Interior Design and Graphic Design course.

We went on the hunt to find influencers who already had some interest and knowledge in these areas but were looking to learn more. We also worked with influencers who were already experts in the field and were simply recommending the course. We worked with a number of influencers who’s demographics aligned with those Yoobee were trying to target.

Some influencers attended course lectures to experience what studying with Yoobee was like and then shared their experience with their audience. Some influencers simply received information about the courses and talked to it as an expert in the field recommending the course.

Content focused mainly on videos that showed what the online lectures looked like, the tasks they were set outside of the classroom and the skills they learnt from the course.

Yoobee reported many inquiries that specifically referenced the influencer content and many course sign ups through the provided links.

RESULTS:

• 5x influencers, 51x Instagram posts / stories

• 5,414 engagements or actions taken from the content, 1,607 of which were Yoobee website clicks and 1,626 were Yoobee Instagram profile visits

• 125,353  total reach and 165,638  total impressions

• 165 post saves

• 6.10% post engagement rate (industry standard for influencer pages is 1-2%)