RJs listened to their customers and made the move away from using Palm Oil. We were challenged with creating awareness of RJ’s removing Palm Oil from their products, as well as a widened general awareness of the brand and products. 

We partnered with popular Kiwi influencers to talk about their love for the iconic brand and their excitement about the ethical choices they were making.

RESULTS:

• 42x influencers, 42x Instagram posts, 182x story frames

• 778,719 total reach and 814,288 total impressions

• 85,560 post engagements, 6,126 were link clicks, 2,567 of which were saves/shares, 5,985 of which were profile visits and 6,305 were sticker taps. 

• 7,647 actions taken from stories, 4,604 of which were RJ’s sticker taps and 2,043 were link clicks.

• 12.93% post engagement rate (industry standard is between 1-2%)