We worked with Ceres Organics to Create awareness of their nut butters’ range, with particular focus on the two new flavours, Salted Caramel and Banoffee

We needed to:

• Educate the audience around why organic peanut butter is best

• Add to the authentic, ongoing relationships already formed with many influencers, as well as bring new faces into the fold

• Encourage audience feedback and participation using interactive IG story elements. 

• Encourage purchase consideration, particularly in advance of Christmas. 

RESULTS:

• 19x influencers, 20x Instagram posts, 86x story frames 

• 230,340 total reach and 267,003 total impressions

• 8,414 post engagement, 478 of which were promotion clicks, 399 of which were saves, 1,712 were website visits  and 949 of which were profile visits.

• 1,791 actions taken from stories, 555 of which were Ceres sticker taps and 1,164 were website clicks

• 5,375 poll votes. Banoffee: 2,554. Salted Caramel: 2,821

• 10.71% post engagement rate (industry standard is between 1-2%)